our story


At Sugar Lake Gear Co., we believe in the power of nature to inspire, energize, and transform.
Sugarlake Gear Co. was born from a deep appreciation of the charming Canadian town of Vendée, Quebec. The region, renowned for its pristine outdoor environment, features its namesake lake, “De La Sucrerie,” or “Sugar Lake” which highlights the abundance of maple trees that yield Quebec’s famous maple syrup. Local residents take great pride in the area's water quality, diverse wildlife, and the tranquil atmosphere. Sugarlake Gear Co., shares these same values, taking great pride in the quality and thoughtfulness of each and every product that bears its name.
Every product we craft is a tribute to the beauty, resilience, and tranquility found in nature.
We’re more than just an outdoor gear company; we are a community of explorers who demand the highest standards in quality and performance. Whether you're trekking through dense forests, summiting peaks, or simply soaking in the quiet of the outdoors, our gear is built to endure and enhance your journey.